Essential
Tips for Reaching Out to Potential Donors
Lodestar
ASU: 1.16.2018 by Chris Giarratana
Working
for nonprofit organizations comes along with many exciting things. It’s one of
the few jobs that can keep you motivated especially because you’re making a
difference in people’s lives. However, the job has its challenges as well,
and one of them is reaching
out to potential donors.
Raising
funds or getting potential donors’ attention can be one of the most exhausting
or perhaps discouraging situations faced by many nonprofit marketers. This may
be caused by lack of enough resources, budget, or time.
1.
Build A Strong Social Media Community
As
a non-profit marketer, building a social media platform with followers who
believe and support your job is quite imperative.
If
you use Facebook, it helps a lot to include a “Donate Now” tab on your Facebook
page to make it easier for people to donate. When the potential donors click
the tab, they should be directed to the donation site. For Twitter, you may run
a contest such as a person who likes a tweet first or retweet it would get a
reward such as a t-shirt. This will increase your followers.
2.
Use Compelling Images
Use
of infographics is one good way which proves to be effective as well as
entertaining in presenting the message you want to communicate.
3.
Compelling Videos
Even
in for-profit businesses, marketers have turned into video ads instead of
images as they are more visual.
According
to Think With Google, about 57
percent of people donate after watching a video of your nonprofit. READ
MORE >>
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