Mark Cuban Pledges $35,000 To Global Reading Challenge For First Book and Libraries and Their Communities
First Book: 11.15.2017 by Melanie Boyer
Billionaire investor and Shark Tank personality Mark Cuban has announced his sponsorship of the inaugural Beanstack Winter Reading Challenge in support of local libraries. Cuban has challenged close to 100 libraries all over the country and South Korea, to meet a collective goal of reading at least 1.3 million minutes and 55,000 books during the month of January. If achieved, Cuban pledges to donate $25,000 to First Book, a nonprofit social enterprise that provides new books, learning materials, and other essentials to children in need. He will also give $10,000 for top-performing libraries to use for their community programs or donate to nonprofit organizations in their area.
Participating libraries will use Beanstack, an innovative software that facilitates reading programs for schools and libraries, and makes it easy to track the amount of time and books read. “After doing a storytime for my local library, Dallas Public Library, I became increasingly inspired by the work libraries do for their communities,” says Cuban. “Growing up, my mom used to give me a quarter for every book I read. Through reading programs libraries run with Beanstack, they are providing these kinds of incentives for readers throughout the community. I love the idea that we will encourage readers through a shared, ambitious goal, and that the prize for everyone will be to pay it forward to an awesome organization focused on literacy and access to books.”