The Eyes Have It On Infographics
Business Record: 12.01.2017 by Drew McLellan
We’re three weeks into a series of columns that are focused on helping you plan for 2018 by identifying the channels too critical for you to ignore. This week, we’re going to investigate the value of infographics.
Visual content works. Consider these facts:
• The human brain processes visual content 60,000 times faster than it does text.
• Infographics are liked and shared on social media three times more than any other type of content.
• High-quality infographics are 30 times more likely to be read than text articles.
An infographic allows you to communicate complex ideas in an easy-to-understand format. They make it easy to show the relationship among various elements so your audience can see the bigger picture.
You can deliver more information because the format itself is simple, clean and holistic in how it presents your ideas. If your audience needs to understand how one fact or choice affects other elements, an infographic may be the right choice. If you know that your audience is faced with multiple options, help them follow the path to the outcomes tied to each decision.
Infographics are also a smart option for telling a linear story and showing the flow of events in a relational way. Think of it like a storyboard that outlines the key events or milestones. You can use colors and design choices to suggest emotions behind the facts and set a tone for the entire discussion. READ MORE >>