The
Eyes Have It On Infographics
Business
Record: 12.01.2017
by Drew McLellan
We’re
three weeks into a series of columns that are focused on helping you plan for
2018 by identifying the channels too critical for you to ignore. This week,
we’re going to investigate the value of infographics.
 |
Visual
content works. Consider these facts:
•
The human brain processes visual content 60,000 times faster than it does text.
•
Infographics are liked and shared on social media three times more than any
other type of content.
•
High-quality infographics are 30 times more likely to be read than text
articles.
An
infographic allows you to communicate complex ideas in an easy-to-understand
format. They make it easy to show the relationship among various elements so
your audience can see the bigger picture.
You
can deliver more information because the format itself is simple, clean and
holistic in how it presents your ideas. If your audience needs to understand
how one fact or choice affects other elements, an infographic may be the right
choice. If you know that your audience is faced with multiple options, help
them follow the path to the outcomes tied to each decision.
Infographics
are also a smart option for telling a linear story and showing the flow of
events in a relational way. Think of it like a storyboard that outlines the key
events or milestones. You can use colors and design choices to suggest emotions
behind the facts and set a tone for the entire discussion. READ
MORE >>
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